G2

Principal Product Manager, Buyer Products

Remote (US). Posted 23 days ago

The role

You will own the buyer experience across G2.com, G2.ai, Capterra, Software Advice, and GetApp. You will set the product vision, roadmap, and operating metrics to turn anonymous traffic into known, returning buyers.

What you will do

  • Own the product vision, roadmap, and operating metrics for Buyer Products.
  • Make business tradeoffs between buyer value and revenue.
  • Lead discovery, define requirements, and drive delivery with Engineering and Design.
  • Run a high-cadence experimentation program.
  • Work in small, AI-enabled squads.
  • Be the company expert on how buyers research and evaluate software.
  • Translate buyer signals into product decisions and executive narratives.
  • Align Product, Engineering, Design, Data, Marketing, and Revenue teams.
  • Mentor PMs and help set the hiring bar.

Required qualifications

  • 10+ years of product management experience, including Principal- or lead-level ownership of a major consumer-facing product.
  • B2B SaaS experience with understanding of buyer research and vendor go-to-market.
  • A GM mindset with experience owning a P&L, business line, or growth number.
  • A record of shipping consumer-grade products at scale.
  • 0-to-1 experience launching or scaling a new product or category.
  • Strong product taste and craft.
  • Fluency with data and experimentation.
  • AI-native working style using AI tools daily.
  • Excellent written and verbal communication and ability to influence senior stakeholders.

Nice to have

  • Experience with a two-sided marketplace, review or UGC platform, media or content-led product, or a data and insights product.
  • Experience growing logged-in or registered user bases and building lifecycle, personalization, or recommendation systems.
  • Experience designing for AI assistants, agents, or MCP and similar integrations.
  • Experience mentoring senior PMs.

About the company

G2 is the world's largest and most trusted software marketplace. It has joined forces with Capterra, SoftwareAdvice, and GetApp to create a source of online data and software insights.