G2

Senior AEO/SEO Specialist

Bengaluru. Posted 10 months ago

The role

You will grow measurable traffic, citations, and conversions on G2's marketplace and other sites. You will work across SEO and AEO disciplines including technical optimization, schema, keyword strategy, and experimentation.

What you will do

  • Support the SEO team in developing and executing high-impact initiatives
  • Support G2 localization and drive increased global website traffic
  • Own the keyword strategy and content optimization on learn.g2.com and g2.com
  • Increase organic and LLM-driven traffic through continuous optimization and experimentation
  • Perform comprehensive keyword research and develop keyword/prompt mapping strategies
  • Lead competitive SEO and AEO analysis
  • Partner with Product and Engineering teams to implement technical SEO and AEO recommendations
  • Optimize internal linking structures, on-page content, and site speed
  • Develop expertise in Technical SEO and AEO to serve as a SME
  • Mentor and coach Jr. and SEO Specialists

Required qualifications

  • 3+ years of proven SEO experience with a track record of delivering measurable results
  • Ability to conduct in-depth SEO data analysis using Excel and related tools
  • Strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective
  • Deep proficiency with SEO tools such as Ahrefs, SEMrush, Profound, and STAT
  • Strong technical SEO expertise including auditing enterprise-scale websites
  • Working expertise in structured data implementation (schema markup)
  • Ability to manage multiple SEO/AEO projects at once
  • Experience working cross-functionally to advocate for SEO and AEO best practices
  • Strong communicator who can break down complex insights for technical and non-technical stakeholders
  • Strong personal brand and active presence in the SEO community

Nice to have

  • Experience with large-scale marketplaces or SaaS platforms
  • Experience with hreflang and international SEO fundamentals
  • Exposure to AEO, LLM-driven search, or citations optimization
  • Familiarity with log file analysis and crawl budget optimization in large-scale sites
  • Experience running or partnering on A/B testing initiatives
  • Experience managing large-scale taxonomy, faceted navigation, or programmatic SEO architectures
  • Engagement with the SEO community (experimentation, writing, speaking)

About the company

G2 is the world's largest and most trusted software marketplace. It has joined forces with Capterra, SoftwareAdvice, and GetApp to create a large source of online data and software insights.