Marketing Campaign Operations Specialist

The role

This person will build, execute, and QA marketing campaigns across demand generation programs. They will own campaign production in Marketo and the campaign intake process in Asana.

What you will do

• Build and execute campaigns in Marketo including forms, emails, landing pages, smart campaigns, and programs
• Partner with Demand Generation and Content teams to translate campaign briefs into live campaigns
• Own the campaign intake process in Asana
• Maintain subtask structure, dependencies, and handoff points across campaign types
• QA campaigns pre launch and post launch for correct tracking, UTM parameters, and Salesforce sync
• Troubleshoot and resolve campaign level issues
• Maintain campaign naming conventions, tagging, and documentation
• Use AI tools to speed up campaign QA, list building, and content formatting tasks
• Identify opportunities to apply AI to reduce manual campaign build time

Required qualifications

• 2-4 years of experience in campaign operations, marketing operations, or demand generation execution at a B2B SaaS or technology company
• Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs
• Strong attention to detail and QA discipline
• Comfortable working independently and asynchronously with a US based manager and team
• Able to accommodate stakeholder/manager hours in the US when needed
• Experience managing campaign intake or project workflows in Asana or a similar tool

About the company

G2 is the world's largest and most trusted software marketplace. It has joined forces with Capterra, SoftwareAdvice, and GetApp to create a source of online data and software insights.