Principal Product Manager - Content

The role

A US-based Principal Product Manager will lead the product strategy for the G2 Content portfolio. This senior individual-contributor role involves connecting customer objectives to content creation, distribution, and measurement through a coherent product system.

What you will do

• Own the product strategy and roadmap for the full G2 Content portfolio.
• Define how the current Content portfolio and future capabilities fit together.
• Translate customer and market demand into product bets and sequenced roadmaps.
• Partner with go-to-market, Finance, RevOps, and Legal on commercial readiness.
• Build a product system to turn G2 evidence into reusable content.
• Apply AI to research, briefing, creation, enrichment, and distribution.
• Create structured content, metadata, provenance, rights, and workflow capabilities.
• Design the human-control layer for strategy, taste, and brand safety.
• Connect content creation, distribution, activation, and measurement.
• Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams.

Required qualifications

• 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products.
• Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products.
• Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.
• Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.
• Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.
• Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.
• Excellent communication, customer judgment, and cross-functional influence in ambiguous environments.

Nice to have

• Experience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products.
• Experience commercializing proprietary data, research, audience, or customer-voice products.
• Experience with content operations, measurement, rights and provenance, or AI-assisted production workflows.

About the company

G2 is the world's largest and most trusted software marketplace. It has joined forces with Capterra, SoftwareAdvice, and GetApp to create a large source of online data and software insights.