Partner Product Marketing Manager

The role

The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line. This role translates complex integrations into value propositions and provides sales and partner enablement.

What you will do

• Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.
• Own messaging strategy and enablement readiness for partner-related feature launches.
• Assist Partnerships with prioritization by defining the market case for each partner.
• Draft workflow guides, technical docs, and setup resources.
• Develop and maintain core content for G2 sellers and partner teams.
• Create content for partner audiences including sales teams and solutions engineers.
• Work with Sales Enablement to build and deliver internal and partner enablement.
• Collaborate with Senior Partner Marketing Manager, Growth Marketing, and Events for partner launches and events.
• Manage Partnerfleet and product messaging across partner pages and marketplace listings.
• Establish an ongoing feedback loop through customer interviews, sales conversations, and research.

Required qualifications

• 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products.
• Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.
• Strong writing skills to create content for external partner audiences and internal teams.
• Ability to translate data-driven products into clear customer value.
• Proven ability to build sales and partner enablement that gets used.
• Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing.
• Comfort working through influence rather than direct authority.

Nice to have

• Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms.
• Experience in a data-licensing, integration-heavy, or ecosystem-driven business.
• Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.
• Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings.
• Comfort with CRM, enablement, and analytics tools.

About the company

G2 is the world's largest and most trusted software marketplace. It has joined forces with Capterra, SoftwareAdvice, and GetApp to create a large source of online data and software insights.