Director, EMEA Marketing

The role

The Director, EMEA Marketing will lead marketing for the EMEA region and own the regional pipeline and event calendar. This person will translate global GTM strategy into a regional plan and act as the marketing voice on the EMEA leadership team.

What you will do

• Own the EMEA marketing plan, budget, and pipeline target.
• Serve as the marketing voice on the EMEA leadership team and the EMEA voice within central marketing.
• Translate G2's global GTM strategy into a regional plan.
• Drive EMEA pipeline growth and conversion.
• Lead EMEA event strategy and execution including executive dinners, sponsored events, partner events, and virtual formats.
• Lead the EMEA account-based marketing program.
• Run the weekly pipeline and funnel review with EMEA sales leadership.
• Partner with central Growth Marketing to adapt global campaigns.
• Forecast and report on MQA, SQLA, pipeline, revenue, and average contract value using Salesforce and Looker.
• Manage, coach, and develop one direct report.

Required qualifications

• 7+ years of B2B marketing experience
• 2+ years leading a lean marketing team in a player-coach capacity
• Hands-on experience designing digital one-to-one and one-to-few ABM campaigns
• Experience overseeing event efforts and planning and executing bottom-of-the-funnel activation programmes
• Owned an event strategy and run executive-level formats that produced pipeline
• Previously worked in a B2B company in the sales and marketing tech category
• Previously developed and executed an enterprise marketing plan in partnership with Account Development, Sales, and Customer Success teams
• Turned buyer intent or behavioural signals into campaigns that converted
• Motivated by results and contribution to pipeline/revenue
• Thrive in ambiguity and enjoy creating new ways of working

Nice to have

• Have been a G2 customer
• Well-versed in the enterprise software buying process
• Experience with SFDC, Marketo, 6Sense and Looker
• Experience using AI tools to do the work
• Experience building a customer community in a region

About the company

G2 is the world's largest and most trusted software marketplace. It has joined forces with Capterra, SoftwareAdvice, and GetApp to create a large source of online data and software insights.