Content Marketing Manager

The role

The Content Marketing Manager will shape how the company shows up for patients across various touchpoints. You will work cross-functionally with clinical, growth, and operations teams to create accurate, on-brand, and patient-centered content.

What you will do

• Identify, align and contract with internal and external resources for content deliverables
• Own the public website and work with designers and developers on SEO-optimized copy and updates
• Own the blog, including content strategy and producing articles
• Own all printed collateral including brochures, flyers, referral materials, and patient facing educational materials
• Own the monthly patient-facing newsletter including strategy, copywriting, and HTML tweaks
• Produce monthly patient-facing webinars in collaboration with clinicians
• Coordinate content and manage reviews for third-party clinic and clinician listings
• Conduct user research through user surveys and voice of customer reports
• Ensure brand voice, tone, and messaging remain consistent across all owned channels
• Partner with clinical, care team, and operations leads to translate medical information into accessible content

Required qualifications

• 4+ years of experience in content marketing, brand communications, or a related field
• Experience working in a startup environment
• Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries
• Exceptional writing, editing, and storytelling skills
• Ability to adapt tones for different audiences
• Comfort working with data and translating insights into content optimizations
• Deep sense of empathy and sensitivity regarding healthcare communications
• Highly organized with the ability to manage multiple projects and stakeholders
• Familiarity with tools such as Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality
• Experience managing contracted designers and developers

Benefits

• Medical, dental, and vision insurance
• 401K retirement plan with company match
• Up to 20 days of PTO per year + company holidays
• Up to 14 weeks of parental leave (12 for non-birthing parents)
• Annual work from home stipend for remote employees

About the company

knownwell is a weight-inclusive healthcare company providing weight management, primary care, nutrition counseling, and health coaching. Their care model combines in-clinic and virtual care.