Kota

Head of Growth & Demand Generation

Dublin, Remote. Posted 12 days ago

The role

You will build and run the demand engine through paid, organic, lifecycle, and partner-led programmes. You will set the strategy and run channels hands-on to generate pipeline for Sales and self-serve revenue.

What you will do

  • Demand generation strategy and pipeline target across Kota Direct Platform and Kota Embed Partners
  • Paid acquisition across LinkedIn, Google Search and emerging channels
  • Organic growth including SEO, answer-engine visibility, content and the website
  • Full funnel management from lead to closed revenue
  • Lifecycle and nurture programmes
  • Partner marketing for Kota Embed Partners
  • Marketing stack and attribution model management
  • Managing agencies and freelancers
  • Hiring and developing the growth team

Required qualifications

  • 6+ years leadership or leading B2B demand generation, growth or performance marketing, with direct ownership of a pipeline number
  • Track record of specific channels built or fixed and the pipeline and revenue they produced
  • Hands-on paid media expertise on LinkedIn and Google
  • Proven SEO and content-led organic growth
  • Strong data fluency
  • Experience with a modern marketing stack (HubSpot or similar CRM and automation, analytics, enrichment tools)
  • Experience building agentic or AI-assisted workflows that automate repeatable marketing work
  • Built or been a core part of the growth function at a venture-backed startup or scale-up
  • Comfortable being a player-coach
  • Excellent written communication

Nice to have

  • Experience in fintech, insurtech, HR tech or another regulated financial services market
  • Partner, channel or marketplace marketing
  • Both a self-serve (PLG) and a sales-led motion in the same company
  • Marketing across multiple European markets

Benefits

  • Attractive stock options
  • Health Insurance
  • Life assurance (country dependent)
  • Up to 5% matched contribution to a Workplace Pension (country dependent)
  • WFH stipend

About the company

Kota is a broker that runs employee benefits using a connected system that replaces spreadsheets and manual admin. It powers benefits for more than 100,000 employees across various company types.