GTM Engineer

The role

You will build the GTM Engineer function from scratch to improve the sales assist motion for existing registered users. You will work with the Head of Sales to build systems, data, and messaging infrastructure.

What you will do

• Full ownership of HubSpot administration, integrations, and data quality
• Expand enrichment and automated workflows for new registrants and existing users
• Define and document the funnel from lead to deal created, including the lead-scoring model
• Build dashboards, reporting, and forecasting infrastructure
• Own test-validation tooling for time-boxed motion tests
• Create and iterate prospect-facing messaging across email and LinkedIn
• Own message performance as an input to funnel data
• Work alongside AEs and SDRs to identify and improve what is working

Required qualifications

• 5–8+ years in Revenue Operations, Sales Operations, or GTM analytics
• Deep, hands-on HubSpot experience (admin-level) or equivalent depth in a comparable CRM
• Comfortable owning integrations and data architecture
• Hands-on with enrichment and automation tooling (e.g., Clay, Zapier/n8n, APIs/webhooks)
• Strong analytical skills to build funnel definitions, lead-scoring models, and forecasting from scratch
• Experience writing and iterating outbound sales copy (email and LinkedIn), or directly overseeing it
• Comfortable in ambiguity

Nice to have

• SQL or scripting
• Fintech, financial data, or advisor-facing SaaS experience

Benefits

• Competitive salary
• Comprehensive benefits package

Before you apply

• Hiring process typically includes an HR conversation, role-specific interviews, and a final discussion with leadership

About the company

Koyfin is a fast growing fintech company building an analytics platform used by financial advisors and individual investors. It is a product-led growth company with over 60,000 financial advisors using the platform.