Director, Lifecycle & Organic Growth

The role

You will set the strategy and lead teams for Lifecycle and Organic Growth. You will manage customer messaging via email, push, in-app, and SMS, while driving organic acquisition through SEO, GEO, ASO, and content marketing.

What you will do

• Own the strategy, roadmap and targets for Lifecycle and Organic Growth.
• Lead lifecycle programs across onboarding, activation, cross-sell, upsell, reactivation, retention and servicing.
• Set direction for organic acquisition across koho.ca, SEO, GEO, app store optimization and content.
• Connect owned channels with Paid, Affiliates and Product.
• Steward the global control group and the incrementality program.
• Own the experimentation roadmap including A/B tests, holdouts, and multivariate journeys.
• Present performance and strategy to the executive team.
• Own the Lifecycle operating model including intake, prioritization, and legal review.
• Partner with Legal and Compliance for accurate and compliant customer communications.
• Own the owned-channel martech stack and vendors.

Required qualifications

• 10+ years in lifecycle, CRM or retention marketing at a B2C consumer tech, fintech or subscription business.
• 4+ years leading managers.
• Track record of moving business metrics through owned channels backed by incrementality evidence.
• Deep, hands-on fluency with a modern customer engagement platform.
• Working fluency in organic growth: SEO and technical SEO fundamentals, ASO, content strategy, and AI search discovery.
• Strong analytical judgment.
• Comfortable in SQL or working closely with Data.
• Experience in a regulated industry (financial services, insurance, health or telecom).
• Executive communication that is clear and concise.
• A record as a manager people want to work for.
• Already using AI in your day-to-day work.
• Experience with Canadian financial services regulation and CASL.

Nice to have

• Braze strongly preferred
• Professional working proficiency in French
• Experience with a headless CMS (e.g. Sanity) and on-site experimentation

About the company

KOHO is a performance organization on a mission to make financial services better for every Canadian. They prioritize work-life integration with a remote-first setup built around autonomy and high trust.