Demand Gen Lead

The role

The Demand Gen Lead will create and capture demand through performance marketing, the website, account-based programs, and analytics. This role involves building AI agents and workflows to execute integrated campaigns and manage the martech stack.

What you will do

• Set channel strategy and plan campaigns to meet pipeline and revenue goals
• Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets
• Work with sales on target accounts, handoffs, and follow-ups
• Work with product marketing on messaging and launches
• Work with events to convert leads into pipeline
• Build a modern tech stack and implement new tactics and tools
• Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels
• Run creative, audience, and offer experiments
• Own website conversion by building landing pages and running A/B tests
• Grow organic discovery through technical optimization, structured content, and measurement

Required qualifications

• 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C
• Owned a marketing-sourced pipeline target
• Hands-on experience running and scaling paid search and paid social
• Experience improving website conversion and driving growth through SEO, AEO, and GEO
• Can write and produce campaign assets with AI's help
• Built account-based programs and used intent or engagement signals to trigger campaigns and outbound
• Can run HubSpot and a modern martech stack without help
• Built AI agents or workflows in tools like Clay, n8n, Zapier, or with LLM APIs

Nice to have

• Experience with a sales-led, ENT-focused motion

Benefits

• New hire equity grant
• Full suite of perks and benefits for US-based full time employees

About the company

Founded in 2018, Kojo is one of the fastest-growing construction technology companies in the world. They aim to transform how commercial construction companies buy materials.