Senior PLG Digital Growth Manager

The role

This role builds and scales the digital growth engine for Kong's product-led motion. You will own qualified product signup growth targets and execute experiments to improve the journey from digital discovery to signup.

What you will do

• Own PLG growth targets and strategy
• Grow qualified product signups
• Optimize the digital to product journey
• Build and ship experiments
• Leverage AI to scale growth
• Connect acquisition to activation
• Turn data into growth
• Orchestrate across Marketing
• Lead cross-functional PLG growth

Required qualifications

• 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
• Experience building or scaling self-service or product-led growth motions
• A track record of personally building, launching, and optimizing growth experiments
• Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
• Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions
• Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
• Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
• A builder mentality with a bias toward shipping, learning, and iterating

Nice to have

• Experience with developer, infrastructure, API, cloud, or technical audiences

About the company

Kong Inc. is the AI Connectivity Company building the connectivity layer of AI. Their unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic.