Field Marketing Manager

New Delhi, India, Remote. Posted 13 days ago

The role

You will build Kong's India marketing engine from the ground up. You will define regional strategy, execute account-based marketing, and create demand through events and partner programs.

What you will do

Define the regional marketing strategy, priorities, and investment plan.
Identify industries, enterprise accounts, and buyer segments with growth potential.
Develop and prioritize target account lists and account-specific growth strategies.
Design and execute ABM programs to engage decision-makers.
Build integrated demand generation programs across digital, content, email, events, and partner channels.
Develop an events strategy including roundtables, workshops, webinars, and conferences.
Work with channel and technology partners to develop joint demand generation programs.
Adapt global brand campaigns and content for local market needs.
Manage the India field marketing budget.
Establish dashboards and reporting to connect marketing activity to revenue outcomes.

Required qualifications

A builder's mindset with experience building a marketing function, regional program, or demand engine from scratch.
B2B technology marketing experience.
Strong ABM and demand generation expertise.
Track record in high-growth environments.
Cross-functional leadership skills.
Experience designing events that build relationships and create opportunities.
Commercial and analytical rigor regarding pipeline metrics and conversion rates.
Deep knowledge of India's enterprise technology landscape.
Clear, adaptable communication.

Nice to have

Experience marketing APIs, cloud infrastructure, developer platforms, cybersecurity, or AI technologies.
Experience building channel marketing or partner-led demand generation programs.
Established relationships across India's enterprise technology, financial services, or global capability center (GCC) ecosystem.
Experience working in a global, matrixed organization while building programs tailored to a regional market.

About the company

Kong is the AI connectivity company. Their unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic.