Manager, Data Science Marketing

The role

You will lead the Marketing Data Science team to build models, experimentation frameworks, and measurement systems. You will manage data scientists and set technical direction for marketing measurement and advanced analytics.

What you will do

• Lead, coach, and develop a team of data scientists
• Set the team's roadmap and priorities in line with company goals
• Own the marketing experimentation process and set standards for test design
• Lead the development of measurement frameworks
• Oversee analytics for paid search, SEO, brand media, and user journey
• Partner with data engineering, machine learning, and software engineering teams
• Stay hands-on in technical work including modeling, analysis, and code review
• Keep the team ahead of changes in data privacy, marketing platform measurement, and AI-driven search

Required qualifications

• Experience leading or mentoring data scientists or analysts in a team setting
• Hands-on experience with statistical inference, experimentation, and causal inference
• Experience with marketing measurement methods such as marketing mix modeling, attribution, and LTV modeling
• Experience in analytics for at least one of paid search/PPC, SEO, or brand/upper-funnel media
• Strong Python and SQL skills
• Experience building and deploying models in a production or near-production environment
• Ability to communicate technical work clearly to non-data science partners
• A collaborative, non-hierarchical, and humble leadership style

Nice to have

• Experience with econometric modeling, Bayesian methods, or causal modeling
• Familiarity with web analytics and user journey or funnel analysis
• Experience in online travel, e-commerce, or another performance-marketing-driven business
• Familiarity with open-source marketing mix modeling tools (e.g., Meridian, Robyn, PyMC-Marketing)
• Experience measuring traffic from AI search and LLM-driven channels

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts

About the company

KAYAK is a leading travel search engine and part of Booking Holdings. It operates a portfolio of global metasearch brands including Momondo, Cheapflights and HotelsCombined.