Senior Manager, Brand Marketing

The role

You will develop and execute integrated brand marketing campaigns across paid, owned, and earned channels in the North American market. You will work with creative, PR, and performance marketing teams to manage campaign concepts, media planning, and performance tracking.

What you will do

• Contribute to the development and execution of integrated brand marketing campaigns in North America.
• Support creative briefing processes with in-house and external agency partners.
• Assist with media planning across traditional and digital channels.
• Adapt global brand platforms and messaging for the US market.
• Track and report on campaign performance and translate data into insights.
• Monitor cultural trends to identify brand participation opportunities.
• Collaborate with PR, Performance Marketing, Product, and Commercial teams.
• Support brand health measurement and creative testing initiatives.
• Contribute to the management of brand partnerships, sponsorships, and influencer programs.
• Manage project timelines and coordinate across teams and external partners.

Required qualifications

• 5 or more years of experience in brand marketing, integrated marketing, or a closely related field.
• Track record of contributing to the development and execution of multi-channel marketing campaigns.
• Familiarity with media planning across traditional and digital channels.
• Strong written and verbal communication skills.
• Comfort working with campaign performance data and translating metrics into insights.
• Collaborative working style.
• Strong organizational skills.
• Genuine curiosity about culture, consumer behavior, and the travel industry.
• A degree in marketing, communications, advertising, or a related field or equivalent professional experience.

Nice to have

• Experience with brand health measurement tools or creative testing platforms.
• Familiarity with social media management or content planning tools.
• Experience working with or managing creative agencies.
• Interest in or experience within the travel or technology industry.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts

About the company

KAYAK is a leading travel search engine and part of Booking Holdings. It operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined.