Founding Revenue Marketing Lead

The role

The Revenue Marketing Lead will design and run marketing programs including events, campaigns, and account-based marketing. This person will work with Sales to turn marketing into predictable pipeline for enterprise and self-serve motions.

What you will do

• Set pipeline targets and decide which programs support them
• Decide which conferences, side events, and dinners to attend
• Manage the marketing program budget and agency relationships
• Plan and run the event program including logistics, swag, and staffing
• Build demand gen campaigns from targeting to sequencing
• Create and improve nurture tracks for enterprise and self-serve users
• Run account-based marketing programs like targeted ads and executive dinners
• Run paid programs directly or through an agency

Required qualifications

• Built demand gen and event programs at a B2B technical company that produced measurable pipeline for an enterprise sales team
• Planned and run events including vendors, budgets, and follow-up
• Comfortable in HubSpot or a similar tool
• Understand scoring, routing, and attribution
• Managed a marketing budget and paid media
• Work well with AEs and SDRs
• Launch quickly and learn from results
• Use agents and automation tools

Nice to have

• Experience at a developer tools, infrastructure, or security company
• Experience supporting both self-serve and sales-led funnels
• Experience running executive programs or field marketing for enterprise security buyers
• Management experience

Benefits

• Market-competitive salaries
• Generous equity packages (4-year vest, 1-year cliff)
• Health, dental, vision, and paramedical coverage for you and your family
• 4 weeks vacation
• 11 statutory holidays
• 1 volunteer day annually
• New MacBook Pro
• $500 stipend for peripherals
• Best AI tools available

About the company

Keycard is building identity and access infrastructure for the agent-native era. The founding team built and scaled Snyk, Auth0, HashiCorp, and Heroku.