Keycard Labs

Staff Product Marketing Manager

US - Remote. Posted a month ago

The role

You will shape enterprise positioning, conduct market intelligence, and equip sales teams with enablement materials. You will work closely with Sales, Product, and founders to drive product launches and customer stories.

What you will do

  • Sharpen enterprise positioning for security and platform buyers
  • Run win-loss analysis and track competitors
  • Gather buyer insight to share with Sales, Marketing, and Product
  • Build sales materials including pitch decks, one-pagers, and battlecards
  • Train the sales team on enablement materials
  • Plan enterprise product launches from strategy to announcement
  • Work with DevRel and Engineering on launch content
  • Turn customer wins into case studies and references
  • Prepare briefings for analysts and materials for executive conversations

Required qualifications

  • Significant product marketing experience at a security, identity, or infrastructure company that sells top-down to enterprises
  • Led a product marketing function and want to do the work as an individual contributor
  • Technical fluency to explain complex products to security and engineering audiences
  • Experience building sales materials and training that reps relied on
  • Ability to be a close partner to Sales by learning from the field
  • Clear writer who turns complicated ideas into simple, persuasive messaging
  • AI-native habits using agents to speed up research and content

Nice to have

  • Background in identity (IAM, PAM, non-human identity) or zero-trust security
  • Experience with analyst relations or category creation
  • Experience building enablement and launch programs at an early-stage company
  • Experience marketing developer tools or platforms
  • Experience with both top-down enterprise sales and bottom-up, product-led adoption

Benefits

  • Market-competitive salaries
  • Generous equity packages (4-year vest, 1-year cliff)
  • Health, dental, vision, and paramedical coverage for you and your family
  • 4 weeks vacation
  • 11 statutory holidays
  • 1 volunteer day annually
  • New MacBook Pro
  • $500 stipend for peripherals
  • Best AI tools available

About the company

Keycard is building identity and access infrastructure for the agent-native era. The founding team built and scaled Snyk, Auth0, HashiCorp, and Heroku.

Staff Product Marketing Manager at Keycard Labs | JobZoey