Senior Product Marketing Manager - Scaling Creators

The role

You will define who Kit's established creator buyers are and write the messaging that wins them. You will build the go-to-market strategy and sales toolkit that drive inbound pipeline for the sales team, in a sales-assisted motion alongside the self-serve product.

What you will do

• Define the ideal customer niches and buying personas for established creators
• Write a messaging framework tied to outcomes like revenue per subscriber, deliverability, team workflows and safe migration
• Build the deal toolkit: demo narrative, discovery guide, pitch deck, business case template, one-pagers, migration plan and battlecards
• Build and execute go-to-market tactics to drive MQLs and new MRR attributed to the sales funnel
• Run a quarterly win/loss program and share findings openly
• Own and lead the channel strategy with Marketing
• Make sure launches that matter to larger accounts ship with both self-serve and sales-assisted versions
• Coach sales reps on using enablement materials and revise what does not land

Required qualifications

• 7+ years in B2B SaaS product marketing
• At least 2 years supporting a sales team selling to mid-market and/or larger accounts
• Experience adding a sales-led motion on top of a product-led one at a high-growth company, with clear before-and-after metrics
• Experience building a deal toolkit and enablement program and tying it to a sales metric like win rate or deal size
• Experience running a win/loss or customer research program that changed how a team sold or built
• Segmentation and buyer definition skills using firmographic and product usage data
• Messaging and positioning skills for a sales-assisted buyer, including objection handling
• Working knowledge of CRM, product analytics and pipeline data
• Strong AI fluency for building AI-powered workflows with human quality checks

Nice to have

• Pricing and packaging input for a new tier or add-on
• Experience running an expansion or account-based program for an existing customer base
• Experience working in email, martech or the creator economy

Benefits

• Profit sharing
• Kit equity
• 401k with a 5% match
• Medical premiums covered up to $2,280 per month, with dental and vision premiums fully covered (Aetna health plans)
• $2,000 equipment allowance for the first two years, then $1,000 every following two years
• Company-provided laptop
• Individual learning and development budget of $3,500 per year
• Creator meetup budget of $50 per month
• Gender affirming benefits
• Childcare benefit up to $3,000 annually through JOON
• 20 days of paid time off per year
• $1,000 after-tax bonus for taking five consecutive fully unplugged vacation days

Before you apply

• Application includes a cover letter and answers to questions on the next page
• Hiring process: recruiter phone screen (30 min), hiring manager interview (45 min), take-home assignment, panel interview (60 min)
• Kit aims to follow up within two weeks

About the company

Kit is an email marketing platform for creators such as coaches, YouTubers, authors and podcasters. The company is 100% independent and 100% remote, with a stated mission to help creators earn $1 billion using its platform.