Senior Product Marketing Manager - Upmarket

The role

You will own how Kit wins, lands and expands larger creator businesses through a sales-assisted motion alongside the self-serve product. You will define the buyer, write the messaging, and build the sales toolkit and go-to-market tactics that drive inbound pipeline for the sales team.

What you will do

• Define the ideal customer niches and buying personas for established creators
• Ship a messaging framework tied to outcomes like revenue per subscriber, deliverability, team workflows and safe migration
• Build the core deal toolkit: demo narrative, discovery guide, pitch deck, business case, one-pagers, migration plan and battlecards
• Build and execute go-to-market tactics to drive MQLs and new MRR attributed to the sales funnel
• Own and lead the channel strategy with cross-functional alignment
• Run a quarterly win/loss program and share findings openly
• Ensure launches for larger accounts ship with both self-serve and sales-assisted versions
• Coach reps and measure which sales content is used
• Set baselines with RevOps for win rate, sales cycle, deal size and expansion revenue
• Share a written point of view on the target buyer and gaps in how Kit sells to them

Required qualifications

• 7+ years in B2B SaaS product marketing
• At least 2 years supporting a sales team selling to mid-market and/or larger accounts
• Experience adding a sales-led motion on top of a product-led one at a high-growth company, with clear before-and-after metrics
• Experience building a deal toolkit and enablement program tied to a sales metric like win rate or deal size
• Experience running a win/loss or customer research program that changed how a team sold or built
• Segmentation and buyer definition skills using firmographic and product usage data
• Messaging and positioning for a sales-assisted buyer, including competitive differentiation and objection handling
• Working knowledge of CRM, product analytics and pipeline data
• Strong AI fluency for building AI-powered workflows with human quality checks
• Experience with both self-serve and enterprise sales, since the role spans both

Nice to have

• Pricing and packaging input for a new tier or add-on
• Experience running an expansion or account-based program for an existing customer base
• Experience working in email, martech or the creator economy

Benefits

• Profit sharing
• Kit equity
• 401k with a 5% match
• Medical premiums covered up to $2,280 per month, with Aetna health plans
• Dental and vision premiums fully covered
• $2,000 equipment allowance for the first two years, then $1,000 every following two years
• Individual learning and development budget of $3,500 per year
• Creator meetup budget of $50 per month
• Gender affirming benefits
• Childcare benefit up to $3,000 per year through JOON
• 20 days paid time off per year
• $1,000 after-tax bonus for taking five consecutive fully unplugged vacation days

Before you apply

• The hiring process is a recruiter phone screen (30 min), hiring manager interview (45 min), a take-home assignment, and a panel interview (60 min)
• A cover letter and answers to application questions are required
• Kit is 100% independent and remote

About the company

Kit is an email marketing platform used by creators such as coaches, YouTubers, authors and podcasters to grow audiences, automate email and sell digital products. The company says it is on a mission to help creators earn $1 billion using its platform.