Senior Product Marketing Manager

The role

You will own how Kit wins, lands, and expands established creators through a sales-assisted motion alongside the self-serve product. You will define the buyer, write the messaging and build the go-to-market strategy to drive inbound pipeline for the sales team.

What you will do

• Define the ideal customer niches and buying personas for established creators
• Build a messaging framework tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration
• Build the core deal toolkit: demo narrative, discovery guide, pitch deck, business case template, one-pagers, migration plan, and battlecards
• Build and execute go-to-market tactics to drive MQLs and new MRR attributed to the sales funnel
• Own and lead the channel strategy with Marketing
• Run a quarterly win/loss program and share the findings openly
• Build a clear path for sales leads on the website
• Make sure launches reach both a self-serve and a sales-assisted version
• Coach sales reps and measure which enablement content gets used
• Work with Sales, Product, RevOps, and Creator Success on goals and decisions

Required qualifications

• 7+ years in B2B SaaS product marketing
• At least 2 years supporting a sales team selling to mid-market and/or larger accounts
• Experience adding a sales-led motion on top of a product-led one at a high-growth company, with clear metrics
• Experience building a deal toolkit and enablement program tied to a sales metric like win rate or deal size
• Experience running a win/loss or customer research program
• Skill in segmentation and buyer definition using firmographic and product usage data
• Skill in messaging and positioning for a sales-assisted buyer
• Skill working with CRM, product analytics, and pipeline data
• Strong AI fluency for building AI-powered workflows with human quality checks

Nice to have

• Pricing and packaging input for a new tier or add-on
• Experience running an expansion or account-based program for an existing customer base
• Experience working in email, martech, or the creator economy

Benefits

• Profit sharing
• Kit equity
• 401k with a 5% match
• Medical premiums covered up to $2,280 per month, with dental and vision premiums fully covered; Aetna health plans
• $2,000 equipment allowance for the first two years, then $1,000 every two years; company laptop provided
• Learning and development budget of $3,500 per year
• Creator meetup budget of $50 per month
• Gender affirming benefits
• Childcare benefit up to $3,000 per year through JOON
• 20 days paid time off per year
• $1,000 after-tax bonus for taking five consecutive fully unplugged vacation days
• 10 paid holidays per year

Before you apply

• The hiring process includes a phone screen, hiring manager interview, take-home assignment, and panel interview
• A cover letter and application questions are required

About the company

Kit is an email marketing platform for creators such as coaches, YouTubers, authors, and podcasters. The company is 100% independent and 100% remote, with a mission to help creators earn $1 billion.