Senior Product Marketing Manager - Enterprise & Mid-Market

The role

You will own how Kit wins, lands, and expands established creators who buy through a sales-assisted motion alongside the self-serve product. You will define the buyer, write the messaging that wins them, and build the go-to-market strategy that drives inbound pipeline for the sales team.

What you will do

• Define the ideal customer niches and buying personas for established creators.
• Write a messaging framework for these personas tied to outcomes such as revenue per subscriber, deliverability, team workflows, and safe migration.
• Build the core deal toolkit: demo narrative, discovery guide, pitch deck, business case template, security and deliverability one-pagers, migration plan, and competitive battlecards.
• Build and execute go-to-market tactics to drive MQLs and new MRR attributed to the sales funnel.
• Own and lead the channel strategy with Marketing.
• Run a quarterly win/loss program and share findings openly.
• Make sure launches that matter to larger accounts ship with both self-serve and sales-assisted versions.
• Work with sales leadership, Account Executives, Solutions Consultants, Product, RevOps, Creator Success, and demand gen.

Required qualifications

• 7+ years in B2B SaaS product marketing.
• At least 2 years supporting a sales team selling to mid-market and/or larger accounts.
• Experience adding a sales-led motion on top of a product-led one at a high-growth company, with clear before-and-after metrics.
• Experience building a deal toolkit and enablement program and tying it to a sales metric such as win rate or deal size.
• Experience running a win/loss or customer research program that changed how a team sold or built.
• Skill in segmentation and buyer definition using firmographic and product usage data.
• Skill in messaging and positioning for a sales-assisted buyer, including competitive differentiation and objection handling.
• Skill in working with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size.
• Strong AI fluency, including building AI-powered workflows or tools with human judgment and quality checks.
• Experience with both self-serve and enterprise sales; this is not a role for only one.

Nice to have

• Pricing and packaging input for a new tier or add-on.
• Experience running an expansion or account-based program for an existing customer base.
• Experience working in email, martech, or the creator economy.

Benefits

• Profit sharing.
• Kit equity.
• 401k with a 5% match.
• Up to $2,280 per month toward medical premiums, with dental and vision premiums fully covered.
• Health insurance plans through Aetna.
• $2,000 equipment allowance for the first two years, then $1,000 every following two years; company laptop provided.
• Individual learning and development budget of $3,500 per year.
• Creator meetup budget of $50 per month.
• Gender affirming benefits.
• Childcare benefit up to $3,000 annually through JOON.
• 20 days of paid time off each year.
• $1,000 after-tax bonus for taking five consecutive fully unplugged vacation days.

Before you apply

• Hiring process: recruiter phone screen (30 min), hiring manager interview (45 min), take-home assignment, then panel interview (60 min).
• Applications include a cover letter and answers to questions on the next page.
• The company says it aims to follow up within two weeks and will inform all applicants either way.

About the company

Kit is an email marketing platform for creators such as coaches, YouTubers, authors, and podcasters. It is 100% independent and 100% remote, with a mission to help creators earn $1 billion using its creator marketing platform.