Director, Performance and Growth Marketing

The role

The Director leads demand generation and performance for the go-to-market team. This person owns campaign operations, paid media, lifecycle programs, attribution models, and funnel reporting.

What you will do

• Owns the annual and quarterly demand gen plan by market, segment, and product.
• Runs campaigns, content calendars, launches, and metrics.
• Owns performance for Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio.
• Administers Salesforce Marketing Cloud operations.
• Designs the path from Salesforce campaign to Sales Account Executive notification.
• Owns the MQL definition, lead scoring, and handoff standards.
• Owns lifecycle and nurture programs across prospects and current customers.
• Reports the weekly and monthly lead, funnel, and pipeline metrics.
• Defines the attribution approach.
• Develops targeting and measurement for account-based marketing and territory programs.

Required qualifications

• 8+ years in B2B demand generation, performance marketing, or marketing operations, including leading programs against pipeline or MQL targets in partnership with Sales leadership.
• Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audiences, segmentation, campaign hierarchies, reports, operations, and dashboa
• Experience running paid media programs (search, paid social, or display) with budget ownership.
• Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue Operations.
• Experience with account-based or territory-based marketing.
• Strong analytical skills: builds funnel, conversion, and attribution reporting for executives.
• Daily, practical use of Claude or similar AI tools for analysis, scaling, integrations, and documentation.
• Sound judgment with incomplete information, and the ability to explain trade-offs to non-technical leaders.

Nice to have

• GA4 experience, including attribution and reporting design.
• Familiarity with SEO and AEO, and how AI search visibility is measured.
• Experience with low-code tools or AI agents for workflow automation and marketing tools such as Qualified PiperX (AI SDR).
• Familiarity with K-12 education, district buying cycles, and curriculum adoption, or other long-cycle, complex B2B sales.

Benefits

• Competitive salary
• Meaningful equity
• Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• 401k plan
• One Medical membership (in participating locations)
• Flexible vacation time policy. Average use 4 weeks off per year.
• 10 paid sick days per year (pro rated depending on start date)
• Paid holidays
• Paid bereavement leave
• Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents.
• Commuter and FSA plans

About the company

Kiddom is a K-12 curriculum and instructional platform company serving districts and schools. They are building Learning Intelligence Technology (LIT) to help educators plan, teach, assess, and respond to student needs.