Staff Brand Designer - Consumer

The role

You will design static creative for Kraken across product launches, campaigns, and always-on activity. You will build scalable design systems in Figma and apply the brand across various surfaces including social, web, and illustration.

What you will do

• Design static creative for Kraken across product launches, campaigns, promotions and always-on activity.
• Apply and extend the Kraken Consumer brand across surfaces.
• Design initiative-specific work including partner-branded assets and purpose-built illustration.
• Build scalable systems like Figma component libraries and marketing templates.
• Use AI-assisted production as a core part of how the brand gets made.
• Bring ideas to briefs and provide a point of view on creative direction.
• Version and localize work across markets, languages and formats.
• Partner with Product Marketing, compliance and regional teams for approvals.
• Collaborate with motion, web, performance and AI video designers.
• Hold a high craft bar on own work and give feedback on others' work.

Required qualifications

• 7+ years of brand and static design experience at a high-volume in-house team or agency.
• Portfolio submitted with application including brief, objective, and results.
• Portfolio must show brand and static work, work adapted for multiple formats or markets, and a system or template set.
• Expert-level Figma including components, auto layout, and variables.
• Strong layout, hierarchy, type and composition.
• Hands-on experience with AI-assisted production tools.
• Comfort working inside regulatory constraints.
• Working fluency in Adobe CC (Photoshop, Illustrator, and After Effects for light motion).
• Comfortable with fast turnarounds, several review rounds and late changes.
• Solid instinct for plain language and clear communication.
• Curious about investing and crypto.

Nice to have

• Experience in fintech, crypto or another regulated category.
• Competitor or similar company experience.
• Ability to model and render a hero 3D asset in Cinema 4D.
• 3D work in portfolio with a short note on process.

Before you apply

• Applications are accepted on an ongoing basis.
• Applicants are permitted to redact age, date of birth, or dates of attendance or graduation from an educational institution.
• Candidates may be asked to complete job-related skills or work-style assessments.

About the company

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks. It has spent 15 years building financial infrastructure platforms to advance an open, global financial system.