Senior Video Creative, Performance - Kraken Consumer

The role

You will concept, produce, and ship paid video for Kraken and Krak. You will use gen AI as a core production method to create multi-market assets for various social channels.

What you will do

• Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X
• Concept and cut performance video as complete cross-format sets
• Produce AI-generated and AI-assisted video and build repeatable workflows
• Pitch culturally timely, internet-native concepts
• Version and localize video at scale across markets, languages, formats and regulatory requirements
• Build creative with testing in mind and translate results into creative decisions
• Flex into AI-assisted paid static when a campaign calls for it
• Partner with Product Marketing, compliance and regional teams to get work approved
• Maintain high craft bar and clean files

Required qualifications

• 5+ years in performance video creative at a high-volume in-house team or performance agency
• Portfolio submitted with application including paid video, two or three full video cuts, one AI-generated or AI-assisted piece, and one tested concept
• Real video skills from concept to finished, sound-designed cut
• High-level command of gen AI video and image tooling with shipped work
• Platform-native instincts across Meta, TikTok and YouTube
• Experience inside a structured creative testing program
• Fluency in internet and meme culture
• Comfort with fast turnarounds, several review rounds and late changes
• Comfort working inside regulatory constraints
• Solid copywriting instinct for scripts and on-screen text

Nice to have

• Experience in fintech, crypto, gaming or another regulated category

Before you apply

• Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance or graduation
• Candidates may be asked to complete job-related skills or work-style assessments

About the company

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks. Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions.