KOL Lead, Spain & Iberia

Spain, Remote. Posted 2 months ago

The role

This person will build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro. They will drive user acquisition through influencer partnerships and manage end-to-end relationships with local KOLs.

What you will do

Build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro from the ground up
Drive new trading user acquisition through influencer and creator partnerships across the region
Own end-to-end relationship management with local KOLs, from sourcing to activation
Represent Kraken Pro's derivatives suite to top regional creators
Fix on-the-ground execution issues that block program performance and iterate fast
Set and own regional KOL acquisition targets and CAC efficiency
Partner cross-functionally with growth, marketing, and compliance teams
Benchmark and adapt a proven KOL playbook

Required qualifications

Proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region
Fluent Spanish
Deep fluency in the local crypto/trading creator ecosystem
Experience acquiring trading users at scale with a clear eye on CAC
Hands-on, get-it-done approach
High agency
Understanding of perpetual futures, margin, and prop trading products
Comfortable operating in a fast-moving, ambiguous, 24/7 crypto environment
Strong relationship-management and negotiation skills with creators/KOLs

Nice to have

Portuguese a plus
Existing personal network of crypto KOLs/creators in Spain/Iberia and other countries
Prior KOL, growth, or influencer marketing role at a crypto exchange

Before you apply

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process

About the company

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks. Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions.