Head of Organic Growth, Kraken Pro

United States, Remote. Posted a month ago

The role

The Head of Organic Growth will own organic acquisition for Kraken Pro. You will build and run strategies across SEO, content, social, community, referrals, and partnerships to bring traders to the platform.

What you will do

Own organic acquisition through SEO, content, social, community, referrals, and partnerships.
Map the funnel from first touch to first trade and report on conversion.
Work with Product and Design to audit and improve landing pages, sign-up flows, and onboarding.
Make every growth channel a brand-building one.
Use Kraken Pro to identify growth levers.
Set direction, coach, and unblock a small team.
Run experiments across channels and funnel steps.
Build clear dashboards and insights for leadership.
Partner with Legal/Comms to ensure compliant and aligned messaging.

Required qualifications

5+ years in B2C acquisition or growth marketing.
Experience in a player-coach role leading a small team.
Product savvy.
UX instinct.
High AI competency.
Analytical rigor with funnels, cohorts, attribution, and experimentation.
Speed under pressure.
Range as a marketer in SEO, content, social, lifecycle, and partnerships.
Familiarity with trading culture and the language traders use.
Strong communication and leadership skills.

Nice to have

Experience in fintech, crypto, trading or gaming

Before you apply

Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance or graduation.
We may ask candidates to complete job-related skills or work-style assessments.

About the company

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks. Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions.