Senior Strategist Freelance (Creative), US East Coast Based, Immediate Start Preferred

The role

You will lead the development of platform-native campaign strategies from pitch to post-campaign. You will work with internal teams to create creative concepts and measurement frameworks for fashion, beauty, cpg, and sports accounts.

What you will do

• Handle end-to-end development of campaign strategies
• Work cross-functionally to craft platform-native campaign concepts
• Write high-quality briefs and strategic decks
• Define and refine measurement frameworks for success
• Use data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results
• Handle cultural listening, market research, and platform trend tracking
• Translate emerging insights into actionable campaign ideas
• Support new business efforts by contributing trend insights
• Join client calls to present strategic recommendations

Required qualifications

• 4–6 years in strategy, planning, insights, or branded content
• Experience implementing / using AI tools into your workflows
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
• Comfortable working with performance metrics, audience data, and platform insights
• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence

Nice to have

• Experience in a creator, fashion, beauty, cpg or sports etc, or social-first brand
• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touch-points
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

About the company

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Their platform manages the full lifecycle of creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence.