Head of Socials

The role

You will own social media strategy and end-to-end execution including filming, editing, and analysis. You will work closely with chefs and bakers to tell their stories and grow the brand audience.

What you will do

• Collaborate with co-founders to identify strategy and testing priorities
• Own end to end execution including filming and editing
• Analyze content performance to identify patterns and form hypotheses
• Ship content to serve the existing community and audience
• Run experiments to bring new chefs onto Hotplate
• Spend time with chefs and bakers in-person and async to film their stories
• Manage creators and contractors and write clear briefs
• Explore and test AI tools for social

Required qualifications

• You are a creator who can write posts, shoot, and edit video
• Ability to use reach, engagement, shares, follower growth and conversions to analyze content
• Strong sense of what is working on Facebook, Instagram, TikTok, and new platforms
• Ability to manage creators and contractors
• Excitement about AI tools
• A love for food and the people who make it
• 3+ years running social or content for a brand, creator, or startup

Benefits

• Comprehensive medical, dental, and vision coverage for you and dependents
• 401(k) retirement plan
• Unlimited PTO
• Monthly budget to spend on Hotplate

About the company

Hotplate enables anyone to start and scale a local food business without a brick and mortar. They have supported 7,000 businesses generating $100M+ in sales.