Data Analyst (SMM, Organic, Affiliate Marketing)

The role

The Data Analyst will help scale alternative user acquisition channels including SMM, Organic, and Affiliate Marketing. This role involves developing Marketing Mix Modeling, creating analytical tools and dashboards, and conducting user behavior research to drive data-driven decisions.

What you will do

• Develop and improve Marketing Mix Modeling (MMM) to evaluate marketing channel contribution.
• Act as an analytical partner for SMM, Organic, and Affiliate Marketing teams.
• Create analytical tools, dashboards, and data products to evaluate channel effectiveness.
• Conduct deep research on user behavior, acquisition channel effectiveness, and impact on conversion and monetization.
• Develop and test hypotheses for scaling alternative acquisition channels.
• Define key metrics, build monitoring systems, and find opportunities to optimize marketing investments.
• Independently form an analytical backlog, prioritize tasks, and propose solutions.

Required qualifications

• 2+ years of experience in Data Analytics, Product Analytics, or Marketing Analytics.
• Confident use of SQL: complex queries, CTE, window functions, working with large datasets.
• Practical experience with Python for data analysis, automation, and statistical research.
• Experience with BI tools (Looker, Tableau, Power BI or analogues).
• Understanding of statistics, hypothesis testing, A/B testing, and effectiveness evaluation methods.
• Experience building analytical models, metrics, dashboards, and tools for business teams.
• Understanding of marketing metrics, acquisition funnels, conversions, and monetization.
• Ability to independently find insights in data, formulate recommendations, and explain results to non-technical stakeholders.
• Practical use of AI tools for accelerating data analysis, writing SQL/Python code, and automating routine tasks.

Benefits

• Fast professional growth through lectures, libraries, hackathons, and schools.
• Compensation for professional training and language learning, including Ukrainian.
• Work format of your choice: home, office in Kyiv (Podil) or Lviv, or abroad.
• Office amenities in Kyiv and Lviv including generators, shelters, lunches, and snacks.
• Equipment and services needed for work.
• 20 days of vacation plus official holidays.
• Unlimited sick leave.
• Compensation for sports.
• Medical insurance in Ukraine (after probation).
• Corporate doctor services and mental health support.

About the company

HOLYWATER TECH is a technology company that creates entertainment products at the intersection of human creativity and artificial intelligence. Their ecosystem includes My Drama, My Passion, and My Muse.