Senior Influence Marketing Manager

The role

The Senior Influence Marketing Manager will take end-to-end ownership of the Influence Marketing direction. This includes building and launching an influence channel for the US market for MyDrama and scaling it to other products and geographies.

What you will do

• Take full end-to-end ownership of Influence Marketing from strategy to reporting.
• Build and launch an influence channel for the US market for MyDrama and scale to other products and geographies.
• Develop attribution methodology with a dedicated analyst including uplift analysis, promo codes, and marketing mix modeling.
• Launch sourcing through Modash and other platforms, conduct personalized outreach, negotiations, and contracting.
• Build performance collaboration models by calculating unit economics and ROMI and iterating creatives and offers.
• Work with the company's own IP such as actors and MyDrama series content as ambassador assets.
• Coordinate launches with legal, finance, brand, product, and dev teams.
• Use AI daily for parsing databases, generating briefs, translations, and competitor analysis.
• Prepare regular reporting and propose strategic steps for channel expansion.

Required qualifications

• From 2 years in influence marketing using performance models.
• Experience launching an influence direction from scratch or significant transformation from brand awareness to performance.
• Experience working in Western markets — US or EU.
• Ability to independently set tasks for analysts and work with data.
• Deep understanding of attribution including uplift analysis, promo codes, and MMM concept.
• Practice working with UGC creatives for Meta and TikTok paid channels.
• AI-first approach using Claude and ChatGPT as daily work tools.

Nice to have

• Launching ambassador programs in the US market.
• Experience working with actors or media personalities as ambassadors of own IP.
• Knowledge of mobile attribution systems: AppsFlyer, Adjust, Singular.
• No-code automation — Make, n8n, Zapier.
• Experience in product companies in entertainment, dating, fintech, or crypto categories with a subscription model.

Benefits

• Fast professional growth with lectures, libraries, hackathons, and schools.
• Compensation for professional training and learning any language, including Ukrainian.
• Work format of your choice: home, office in Kyiv or Lviv, or abroad.
• Equipment and services needed for work.
• 20 days of vacation plus official holidays.
• Unlimited sick leaves.
• Compensation for sports.
• Medical insurance in Ukraine (after probation).
• Corporate doctor services and mental health support.

About the company

HOLYWATER TECH is a technology company that creates entertainment products at the intersection of human creativity and artificial intelligence. Their product ecosystem includes My Drama, My Passion, and My Muse.