Director of Product Marketing (Hybrid)

The role

You will own the company narrative, pricing, packaging, and industry go-to-market strategies. You will lead the Product Marketing team and work with Growth, Creative, Product, Sales, and Support to drive revenue.

What you will do

• Own the company narrative and the testing system behind it
• Ensure all departments tell one story with the product as proof
• Own pricing and packaging to grow revenue per customer
• Use data to choose industries and run vertical growth campaigns
• Build kits including owner insights, competitor maps, and scripts
• Provide Sales and Support with scripts, plays, bundles, and offers
• Partner with Product to position Team App, Payroll, Cash Out, and Hiring
• Build a customer insight engine with regular owner conversations
• Decide team organization and quarterly work priorities
• Grow team members into bigger roles

Required qualifications

• 8+ years in Product Marketing or go-to-market roles
• Experience leading a team of Product Marketers and growing people into bigger roles
• Experience building a company narrative from customer insight
• Experience owning pricing and packaging decisions with measurable results on revenue or conversion
• Experience working side by side with growth teams in a self-serve or high-velocity business
• Experience building industry or segment go-to-market programs
• Daily use of AI in work and ability to check what it produces

Nice to have

• Experience marketing to small businesses or hourly teams
• Background in HR, payroll, or fintech software
• Pricing work in freemium-to-paid models

Benefits

• Stock options
• 401(k) with 4% match
• Medical, dental, and vision coverage
• FSA options
• Unlimited PTO (salaried)
• Company holidays
• Access to paid AI tools
• Up to 12 weeks of paid parental leave (after 6 months of service)
• Life insurance
• Short/long-term disability coverage
• Work From Anywhere Month
• Meeting-free weeks yearly

Before you apply

• Participate in a case study and panel presentation
• Background Check

About the company

Homebase is the everything app for hourly teams, providing tools for scheduling, time clocks, payroll, communication, and HR. Over 150,000 small businesses use the platform to simplify day-to-day work.