Homebase

Senior Marketing Operations Manager (Hybrid)

Toronto, Remote. Posted 26 days ago

The role

You will ensure marketers receive reliable data by building and maintaining data flows between product, data, and marketing systems. You will own marketing data access, pipelines, integrations, and technical marketing stack management.

What you will do

  • Understand marketer data needs and act as the front door for data delivery
  • Build self-serve paths for segments and audiences
  • Build and maintain data flows between product, data, and marketing/ad tools
  • Partner with RevOps on Salesforce
  • Monitor key data flows and ensure attribution data accuracy
  • Own data governance and documentation including UTM standards and playbooks
  • Serve as technical owner of the marketing stack
  • Implement tags for new channels and partners
  • Own projects end to end and recommend simplifying redundant tools
  • Use AI for documentation, QA, anomaly detection, and workflow automation

Required qualifications

  • 5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles
  • Track record of building connectors, pipelines, or processes for product and engineering data
  • Strong SQL
  • Comfort with APIs, webhooks, and event schemas
  • Range across lifecycle and automation tools (for example, Iterable, Braze, Customer.io, HubSpot, or Marketo)
  • Range across event or CDP tools (Amplitude, Segment, or similar)
  • Experience with a data warehouse
  • Familiarity with Salesforce
  • Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution
  • AI fluency
  • Strong collaborator who can translate between technical and non-technical colleagues
  • Self-starter

Nice to have

  • Scripting (Python or JavaScript)
  • Paid acquisition data experience
  • Exposure to Hotjar or AI search visibility tools such as Profound
  • Go-to-market engineering background

Benefits

  • Stock options
  • 401(k) with 4% match (US) or TFSA/RRSP with 4% company match (Canada)
  • Medical, dental, and vision coverage
  • FSA options (US)
  • Flexible PTO
  • Company holidays
  • Designated focus periods
  • Access to paid AI tools
  • Up to 12 weeks of paid parental leave (after 6 months of service)
  • Maternity/Parental Leave EI top-up support (Canada, after 6 months of service)
  • Life insurance
  • Short/long-term disability coverage

Before you apply

  • Participate in a Talent Showcase
  • Background Check

About the company

Homebase is the everything app for hourly teams, providing tools for scheduling, time clocks, payroll, communication, and HR. Over 150,000 small businesses rely on the platform to simplify day-to-day operations.