Homebase
Senior Growth Product Manager (Hybrid)
Toronto, Remote. Posted 2 months ago
The role
You will own and scale the first 30 days of the customer experience. You will drive strategy, vision, and execution for onboarding and activation to accelerate time-to-value and maximize engagement.
What you will do
- Own the end-to-end first 30-day customer experience
- Drive signup-to-activation conversion and reduce drop-off across the free trial funnel
- Design and optimize self-serve onboarding flows, in-product guidance, and interactive tours
- Own and improve key growth metrics including activation rate and CAC
- Run a high-velocity experimentation program using behavioral analytics tools
- Define and execute an AI-first product strategy for onboarding
- Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership
- Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges
Required qualifications
- 8+ years of product management experience
- At least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
- Proven ownership of the full PLG funnel with quantifiable results
- Deep familiarity with PLG mechanics including freemium models and self-serve funnels
- Hands-on experience with behavioral analytics tools such as Amplitude or Mixpanel
- Demonstrated experimentation chops including designing and shipping A/B tests
- Strong stakeholder management and cross-functional influence
Benefits
- Stock options
- TFSA/RRSP with 4% company match
- Comprehensive medical, dental, and vision for you and your dependents
- Flex time off
- Company holidays
- Designated focus periods
- Access to paid AI tools
- Maternity/Parental Leave EI top-up support after 6 months of service
- Work From Anywhere Month
- Meeting-free weeks yearly
- Life insurance
- Short/long-term disability coverage
About the company
Homebase is the everything app for hourly teams, providing tools for scheduling, time clocks, payroll, communication, and HR. Over 150,000 small businesses rely on the platform to simplify day-to-day operations.