Director of Performance Marketing

The role

The Director of Performance Marketing will own the paid media engine end to end. You will manage an eight-figure budget and decide spend allocation, testing, and channel strategy to increase growth.

What you will do

• Manage spend allocation and buying for paid social and search
• Handle measurement including ROAS, CAC, attribution, and incrementality tests
• Work with designers and engineers on CRO and digital product onboarding
• Test and launch new channels
• Manage the creative testing loop
• Manage the paid search lead and paid media coordinator
• Oversee marketing data pipelines, conversion tracking, and privacy compliance
• Develop paid media strategy including budget planning and forecasting

Required qualifications

• 7 to 10 years of experience
• Led performance marketing at a fast-growing D2C company or several agencies
• Bought across major performance channels including social, search, CTV, programmatic, and display
• Extremely analytical with understanding of the whole funnel
• Ability to explain complicated calls to a founder or CFO in plain language

Nice to have

• healthcare, telehealth, or subscription experience
• CTV, programmatic, or affiliate buying
• server-side tracking and consent management setup

Benefits

• Flexible PTO
• Free Honeydew membership
• Health, vision, and dental insurance
• 401(k) with company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
• Company MacBook
• monthly internet stipend

About the company

Honeydew is a platform connecting people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support.