Field Marketing Manager, Japan

The role

This person will lead integrated marketing execution in Japan to accelerate pipeline growth. They will execute regional programs including field marketing, channel partner marketing, demand generation, and executive engagement.

What you will do

• Own and execute the integrated marketing plan for Japan.
• Translate corporate campaigns into localized regional programs.
• Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social and ABM.
• Support regional sales teams with campaign strategy, market insights, and program execution.
• Build and execute partner marketing plans with resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
• Drive MDF / co-marketing investment toward measurable pipeline outcomes.
• Launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
• Strengthen relationships with channel sales leaders and partner account teams.
• Manage lead flow, nurture alignment, conversion optimization, and follow-up processes.
• Monitor campaign performance and build quarterly business reviews for leadership.

Required qualifications

• 6+ years in B2B technology marketing
• Experienced marketing to Japan and the general Asia Pacific region
• Strong experience across field marketing + channel/partner marketing + demand generation
• Proven success supporting revenue teams and delivering measurable pipeline growth
• Experience working with indirect routes to market including VARs, distributors, alliances, and service providers
• Strong commercial acumen and ability to prioritise investment by market opportunity
• Comfortable operating in matrixed, fast-growth environments
• Excellent executive communication and stakeholder management skills
• Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
• Fluent in Japanese and English

Nice to have

• Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
• Experience with ABM strategy and enterprise account engagement

Benefits

• Equity package in the form of stock options
• Health, vision & dental insurance for you and your family
• 20 vacation days
• Generous parental leave

About the company

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find, fix and verify exploitable attack vectors. The team is a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners.