Senior Customer Marketing Manager

The role

You will engage the customer lifecycle from onboarding and adoption through retention, renewal, and expansion. You will build scalable programs to increase product engagement, reduce churn, and create upsell and cross-sell opportunities.

What you will do

• Own programs that engage the customer journey across onboarding, activation, adoption, engagement, retention, renewal support, and expansion.
• Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks.
• Partner with the customer enablement team to market customer education and lifecycle programs.
• Develop proactive marketing programs for at-risk or under-engaged accounts.
• Create signal-based upsell and cross-sell campaigns.
• Equip Sales and Customer Success with customer-centric messaging and toolkits.
• Partner with Product Marketing and Product to translate customer feedback into communications.
• Work with operations teams to improve segmentation, data quality, and reporting.
• Build annual and quarterly customer marketing plans and manage budgets.
• Establish dashboards to connect engagement to business outcomes.

Required qualifications

• 7+ years of marketing experience
• 3 or more years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related discipline
• Experience building customer journeys and lifecycle programs
• Track record of creating programs that improve product adoption, customer engagement, renewal outcomes, or expansion pipeline
• Experience developing trigger-based or signal-based campaigns
• Experience partnering with Sales, Customer Success, Product Marketing, Product, Revenue Operations, and Marketing Operations
• Strong understanding of B2B SaaS or cybersecurity buying cycles, customer stakeholders, and complex account environments
• Strong analytical and operational skills
• Excellent project management skills
• Experience managing budgets, agencies, contractors, or cross-functional workstreams

Benefits

• Equity package in the form of stock options
• Health, vision & dental insurance for you and your family
• Flexible vacation policy
• Generous parental leave

About the company

Horizon3 is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find and fix exploitable attack vectors. The team is a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners.