Senior Content Marketing & Social Media Manager

The role

You will develop and execute Hatch's content marketing strategy across the buyer journey. You will personally write, edit, and ship content for web, campaigns, social, and executive thought leadership.

What you will do

• Develop and execute Hatch's content marketing strategy across the buyer journey.
• Write, edit, and ship content across websites, landing pages, campaigns, email, social, and more.
• Build and evolve messaging frameworks, voice, tone, and editorial guidelines.
• Incorporate SEO-first content strategy and development.
• Measure content performance across traffic, rankings, engagement, and conversion.
• Own and evolve organic social strategy across LinkedIn, Meta, X, and Instagram.
• Build and manage the social editorial calendar and external agencies.
• Own community engagement across social feeds, comments, groups, and communities.
• Build executive thought-leadership programs and ghostwrite for leaders.
• Develop customer stories and video case studies.

Required qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writer and editor with a portfolio demonstrating work across multiple formats.
• Ability to develop strategy and personally execute work with speed and high quality.
• Deep understanding of B2B SaaS buying journeys.
• Strong SEO expertise and experience building search-led content programs.
• Experience developing messaging frameworks, content architecture, and editorial standards.
• Experience owning organic social programs and managing agencies.
• Experience with community management, social listening, or building community programs.
• Experience developing executive thought leadership, customer storytelling, and video.
• Strong analytical instincts using content and social performance data.
• Strong creative instincts with an eye for modern design and visual storytelling.
• A builder's mindset and bias for action.

Nice to have

• Hands-on proficiency with Canva, Figma, Adobe Creative Suite, or similar design tools.
• Experience producing or directing customer videos and short-form social content.
• Experience with GEO/AEO and AI-driven search optimization.
• Experience marketing to home services, field services, vertical SaaS, or SMB audiences.
• Experience using AI tools to increase content velocity, creativity, optimization, and performance.

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure)
• 12 paid holidays
• One floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

About the company

Hatch is an AI Communications Platform that helps service businesses manage customer conversations across voice, text, email, and web chat. It is part of Yelp.