Head of Demand Generation, US

The role

The Head of Demand Generation will run a numbers-driven demand program to deliver pipeline and revenue goals. You will own the full-funnel demand strategy across ABM, digital, events, and partner marketing while leading a team of specialist marketers.

What you will do

• Own the demand generation strategy and pipeline number
• Build and lead an integrated, multi-channel demand plan
• Identify campaigns and work with Content and Product Marketing teams
• Manage, coach, and develop a team of marketing specialists
• Execute elements of the demand gen program and be on-site for events
• Partner with Sales on lead handoff, scoring, SLAs, and follow-up
• Own the demand gen budget and defend ROI to the exec team
• Drive attribution and reporting for the CMO, CRO, and board
• Build a testing culture through structured experiments
• Work with Marketing Ops to ensure the martech stack is used effectively

Required qualifications

• 7+ years in B2B demand generation
• 3+ years managing people
• Experience in marketing to the financial services industry
• Hands-on fluency across ABM, paid and organic digital, field/virtual events and webinars, and partner marketing
• Ability to work closely with Sales with an orientation toward pipeline quality and revenue outcomes
• Track record of building scalable systems and processes
• Excellent written and verbal communication
• Sharp budget management and prioritization instincts

Nice to have

• Experience in financial crime and compliance or cybersecurity

About the company

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. They offer a culture of mutual trust, support and passion.