Head of Growth Marketing

The role

The Head of Growth Marketing will own user growth, paying subscribers, and revenue across mobile, web, and CTV. This is a hands-on player-coach role responsible for paid acquisition, the subscription funnel, creative testing, and data analysis.

What you will do

• Run paid acquisition across Meta, Google, Apple Search Ads, and CTV platforms.
• Drive installs and trials down to scalable CAC and payback.
• Own the Premium subscription funnel including trial starts, conversion, and retention.
• Run a test-and-learn creative pipeline with a designer and video producer.
• Analyze data using dashboards and Snowflake by writing own queries.
• Work with engineers to implement and test new tracking signals.
• Use AI tooling and automations to drive work efficiency.

Required qualifications

• Track record of growing a consumer subscription or freemium product.
• At least 5 years growing consumer products.
• At least one role of 3+ years with real impact.
• Managed 6-7 figure performance marketing budgets.
• Scaled a product from zero to at least 100K new users/installs.
• Ability to pull apart datasets and form points of view without being handed a chart.
• Comfortable in SQL, Snowflake, and BI dashboards.
• Quantitative degree in Economics, Engineering, Finance, or Statistics, or a degree with a quantitative curriculum.
• Genuinely AI-native using latest tools and building automations.
• Hands-on performance marketing experience across Meta, Google, and Apple Search Ads.
• Experience with an MMP (AppsFlyer) and app-marketing stack (SKAdNetwork, attribution, etc.).
• CTV growth experience or ability to pick it up fast.

Nice to have

• Streaming, media, or DTC experience

About the company

Haystack News is a news streaming service reaching 40+ million viewers across mobile, web, and connected TV. The company is building a Premium subscription business on top of its free product.