Head of Marketing

The role

The Head of Marketing will lead Haystack's marketing strategy across performance, brand, lifecycle, partnerships, and PR. This player-coach role involves building awareness, growing the subscription business, and leading a small team.

What you will do

• Develop and execute a holistic data-driven marketing strategy across mobile, CTV, and web.
• Build and evolve Haystack's brand identity and oversee storytelling.
• Lead campaigns to drive installs, engagement, and subscriptions.
• Launch and scale a creator-driven affiliate program.
• Shape industry voice through earned media, events, and thought leadership.
• Partner with analytics and product teams to define KPIs and optimize performance.
• Build and mentor a small marketing team.

Required qualifications

• 8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing.
• Proven experience building campaigns from 0 to 1 reaching millions of users with limited resources.
• Strong analytical skills with a track record of meeting or exceeding CAC and RoAS targets.
• Strong understanding of both brand storytelling and data-driven marketing.
• Experience with mobile attribution tools (MMPs) and analytics platforms.
• Excellent communication and storytelling skills, with experience pitching and managing press or agencies.

Nice to have

• Experience in streaming, media, or DTC.
• Startup or small-team background.

Benefits

• Lead marketing at a top-ranked streaming app.
• Build and scale the team and playbook from the ground up.
• Work with an experienced leadership team that values experimentation, autonomy, and creativity.
• Be part of a mission-driven company.

About the company

Haystack News is a news streaming platform connecting 40+ million viewers to local, national, and world news. The company partners with hundreds of broadcasters and provides personalized, free, and on-demand news across mobile, web, and connected TVs.