Content Marketing Manager

The role

You will lead the content program, including the HackerOne blog, annual research, and editorial standards. You will turn technical cybersecurity expertise into clear stories for security leaders using data, search insights, and AI tools.

What you will do

• Manage the HackerOne blog, editorial calendar, and performance tracking.
• Lead development of annual research and flagship reports.
• Interview subject matter experts to find stories and thought leadership.
• Turn complex cybersecurity topics into engaging content for security leaders.
• Execute answer engine optimization (AEO) and search engine optimization (SEO) strategy.
• Maintain and apply the HackerOne Style Guide.
• Manage the content intake process and prioritize requests.
• Adapt content for campaigns, social media, and audience engagement.
• Measure content performance to inform future creation.
• Use AI tools to support research, drafting, editing, and optimization.

Required qualifications

• 3+ years of experience in content marketing, editorial, journalism, or a related role.
• Experience finding an interesting angle, building a clear narrative, and making complex subjects engaging.
• Excellent writing, editing, and interviewing skills.
• Strong editorial judgment and attention to detail.
• Experience developing research-driven content, reports, or thought leadership.
• Experience managing a content program, publication, or editorial calendar.
• Experience with SEO and/or AEO, including keyword research and performance measurement.
• Experience using AI tools to support content creation or marketing workflows.
• Strong collaboration and project management skills.

Nice to have

• Experience creating content for B2B technology, cybersecurity, or another technical industry.
• A background in journalism, editorial, research, or another field where interviewing and story development are core skills.
• Familiarity with content and search performance tools such as Google Analytics, SEMrush, or similar tools.
• Experience adapting stories and content for social media and other marketing channels.
• Experience partnering with product marketing, demand generation, communications, or product teams.
• Curiosity about how search, AI, and changing audience behaviors are reshaping content and storytelling.

Benefits

• Health (medical, vision, dental), life, and disability insurance
• Equity stock options
• Retirement plans
• Paid public holidays
• Unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program

Before you apply

• Visa/work permit sponsorship is not available.
• Employment is contingent on a background check.

About the company

HackerOne is a global leader in Continuous Threat Exposure Management (CTEM) that pairs the trust of the Fortune 500 with a large community of security researchers. The H1 Platform uses agentic AI solutions and researcher ingenuity to reduce cyber risk for enterprises.