Product Marketing Lead

The role

As the first product marketer, you will drive how the market understands Hadrian's offerings and their impact. You will work with Brand, Federal, Sales, Recruiting, and leadership to set positioning and build the product marketing function.

What you will do

• Set the positioning for every Hadrian offering
• Translate technical differentiation into mission impact
• Write copy and create media showing what offerings do
• Equip teams with narratives, competitive positioning, and product demos
• Run win/loss reviews with Sales
• Build the product marketing team by hiring specialists
• Develop a bench of design, video, and writing contractors

Required qualifications

• Defined positioning and go to market for technically complex products
• Use AI every day for research, writing, design, and production
• High agency builder
• Have a portfolio of work you personally made

Nice to have

• Experience in manufacturing, aerospace, defense, robotics, or industrial hardware
• Experience selling to government customers or large primes
• Write sharp copy and design strong slides, diagrams, and product graphics yourself
• Background in engineering, industrial design, or technical design
• Track record of content and positioning tied to business outcomes
• Video editing, motion design, or 3D skills
• Experience hiring contractors and growing a team

Benefits

• Medical, dental, vision, and life insurance plans
• 401k
• Relocation support may be provided for certain situations
• Flexible vacation policy
• Equity

Before you apply

• To conform to ITAR, you must be a U.S. citizen or national, lawful permanent resident, protected individual, or eligible to obtain required authorizations from the U.S. Department of State

About the company

Hadrian is building autonomous factories to reindustrialize America by combining AI, advanced software, robotics, and full-stack manufacturing. They help aerospace and defense companies build mission-critical systems faster and at lower cost.