Social Media Manager

The role

The Social Media Manager will own organic social strategy and content creation across platforms like TikTok and Instagram. This person will shoot and edit short-form video, engage with the community, and track social performance.

What you will do

• Own day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
• Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
• Identify trends, sounds, memes, conversations, and cultural moments.
• Develop recurring content ideas and series to build awareness and community.
• Capture behind-the-scenes content with the team, stylists, and product demos.
• Own day-to-day community engagement including comments, DMs, and social listening.
• Track social performance, report on KPIs, and use data to adjust strategy.
• Support community events, interviews, creator moments, and brand storytelling.

Required qualifications

• 2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
• Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
• Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
• Strong short-form video instincts.
• Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
• Comfortable being on camera and helping others feel comfortable on camera too.
• Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
• Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
• Independent, organized, proactive, and excited to work in a fast-paced startup environment.

Nice to have

• Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
• Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.

Benefits

• Comprehensive medical, dental, and vision benefits
• 100% medical premium coverage
• Meaningful equity
• 12 company holidays
• unlimited PTO
• Company subsidized parking or commute for onsite employees

About the company

HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. They are building the world’s first robotic hair-braiding.