Head of Marketing, Argentina & Uruguay

The role

You will own the marketing strategy and budget for Argentina and Uruguay to drive revenue through acquisition, expansion, and retention. You will build a high-performing team and create content, events, and case studies to establish brand leadership in the cattle region.

What you will do

• Own the marketing strategy and budget end to end
• Build content including SEO-driven resources and organic social
• Partner with sales leadership on events strategy for field days and expos
• Build a library of farmer stories and results for acquisition and retention
• Work with global Performance Marketing on paid channels and CAC
• Support the enterprise motion for larger accounts
• Report on pipeline, CAC, brand awareness, and revenue
• Manage brand and tone of voice for the local market
• Build ROI case studies to handle objections

Required qualifications

• Full-funnel revenue thinker
• Customer-led with experience on farm with cattle farmers
• Builder and operator with experience scaling a marketing or growth function
• Genuinely commercial and data-driven
• Strong operator across both brand and demand
• Comfortable with ambiguity
• AI-forward operating mode

Benefits

• Salary, benefits and restricted stock units
• OSDE 410 plan fully paid by Halter including dependents
• Comprehensive maternity cover, dental and vision
• Complementary therapies like acupuncture
• Up to 30 sessions per year of individual or group therapy
• Up to 15 sessions per family group for bonding therapy
• Annual US$750 personal growth fund
• 26 weeks of paid parental leave for primary caregivers
• 4 weeks of paid leave for the other parent
• Flexible return-to-work options

Before you apply

• Send a cover letter explaining why you are excited about the role and Halter along with your CV

About the company

Halter enables farmers and graziers to run productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund and Bessemer Venture Partners.