Senior Content Specialist

The role

You will own the content strategy, stories, and video for Halter in Australia. You will spend time on farms with producers to turn their experiences into content that builds trust and drives leads.

What you will do

• Build and own the content strategy in Australia
• Act as the guardian of brand and tone of voice for Halter messaging in Australia
• Deliver messaging, copy, stories and video for campaigns
• Interview producers on farm to build a pipeline of stories
• Create content across email, social, and product launch channels
• Build and maintain Halter Australia's social strategy
• Track content performance using tools like Google Analytics, HubSpot and Webflow

Required qualifications

• 5+ years in content writing and marketing
• Portfolio showing ability to turn complex ideas into stories
• Ability to use AI tools for research, drafting and production
• Ability to use Google Analytics, HubSpot and Webflow

Nice to have

• Video experience
• Familiarity with agriculture
• Working in a fast-growing tech or startup business

Benefits

• Salary, benefits and an employee stock ownership plan
• Medibank Health Insurance
• Annual $1000 self-development budget
• 6 months of fully paid parental leave for primary caregivers
• 4 weeks of fully paid secondary caregiver leave
• Wellness leave
• Unlimited paid annual leave

Before you apply

• Apply by sending a cover letter explaining why you are excited about the role and working at Halter, along with your CV

About the company

Halter enables farmers and graziers to run productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund and Blackbird.