Growth Engineer - Website

Auckland. Posted 3 months ago

The role

You will own the website as an engineer, building in Webflow and leading a migration to a custom headless-CMS-backed site. You will manage the conversion rate, page experience, and technical SEO to turn visits into leads.

What you will do

Own and build in Webflow by shipping landing pages, components, and experiments
Scope and lead the migration from Webflow to a custom, headless-CMS-backed site
Own the conversion rate and lead quality numbers
Manage page experience, lead forms, load speed, and technical and on-page SEO
Build personalised landing experiences for target accounts for ABM
Use AI as a core tool for page builds, component generation, copy, and test analysis
Run A/B tests and roll out winners
Rebuild lead forms to improve quality and reduce friction

Required qualifications

Front-end engineer
Fluent in React/Next.js, TypeScript, HTML/CSS
Experience with component-driven build
Experience working with a headless CMS
Experience running a site migration from a hosted platform to a custom build
Ability to form hypotheses and run clean tests
Knowledge of MCP servers
Experience automating work with tools like n8n

Nice to have

Owned website conversion or growth engineering in a high-growth SaaS, hardware, or ag-tech business
Built in Webflow beyond content including custom components and interactions
Led or shipped a migration to a headless CMS (Contentful, Sanity, Storyblok, or similar)
Run a structured experimentation program with a real testing cadence
Strong on technical SEO, Core Web Vitals, and page performance

Benefits

Remuneration package including salary, benefits and an employee stock ownership plan
Southern Cross Health Insurance
Annual $1000 self-development budget
6 months fully paid parental leave for primary caregivers
4 weeks fully paid secondary caregiver leave
Wellness leave
Unlimited paid annual leave

Before you apply

Apply by sending a cover letter explaining why you are excited about the role and working at Halter, along with your CV

About the company

Halter enables farmers and graziers to run productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund and Blackbird.