Senior Campaigns Specialist

The role

You will own the Australian campaign strategy and inbound leads number. You will plan, launch, and manage end-to-end campaigns across the customer journey to drive revenue.

What you will do

• Own the Australian campaign strategy based on revenue priorities.
• Own inbound leads for Australia including targets and forecasts.
• Turn scattered activity into cohesive campaigns.
• Plan, launch and manage campaigns across the customer journey.
• Track response rates, pipeline, and customer impact using data.
• Prioritise opportunities against revenue priorities.
• Plan and buy regional media including rural press, radio, outdoor and sponsorships.
• Work with global brand and design teams on visual execution.
• Collaborate with the Events team to wrap events into campaign activity.
• Work with the regional Content team on strategy and briefs.

Required qualifications

• 5+ years running campaigns and owning results.
• Data-driven and commercially minded.
• Full-funnel minded.
• Natural connector.
• Hands-on with media including planning and buying.
• Experience with paid social.
• Organised and comfortable with ambiguity.

Benefits

• Remuneration package made up of salary, benefits and an employee stock ownership plan.
• Medibank Health Insurance partnership.
• Annual $1000 self-development budget.
• 6 months of fully paid parental leave for primary caregivers.
• 4 weeks of fully paid secondary caregiver leave.
• Wellness leave.
• Unlimited paid annual leave.

About the company

Halter enables farmers and graziers to run productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund and Blackbird.