Lifecycle Marketing Specialist

The role

You will build and own automated customer journeys in New Zealand. This includes welcome flows, lead nurturing, and reengagement strategies to bring dormant leads back into the funnel.

What you will do

• Own all customer workflows including welcome, lead nurture, and reengaged lead flows
• Plan, build, QA and launch flows across the marketing stack
• Implement and run reengagement strategy to bring dormant leads back into the funnel
• Follow reengaged leads to ensure they are contacted promptly by Sales
• Fix gaps in the handover between HubSpot and Salesforce
• Form hypotheses and run A/B tests on messaging, timing, channels and triggers
• Gather insights and build reporting on flow performance and funnel leaks
• Work with Product and Launch on journeys for new features and releases
• Work with Sales on lead stages and handover rules
• Work with Customer Support to turn customer insights into better automations

Required qualifications

• Highly analytical and data-driven
• Confident across HubSpot and Salesforce
• Experienced in designing, running and reading A/B tests
• Detail-oriented builder
• Highly collaborative
• 4+ years in lifecycle, CRM, email or marketing automation roles

Nice to have

• Experience with reengagement programs, lead scoring or lead routing in a sales-led funnel

Benefits

• Salary, benefits and an employee stock ownership plan
• Southern Cross Health Insurance
• Annual $1000 self-development budget
• 6 months of fully paid parental leave for primary caregivers
• 4 weeks of fully paid secondary caregiver leave
• Wellness leave
• Unlimited paid annual leave

About the company

Halter enables farmers and graziers to run productive and sustainable operations. The company is backed by Tier 1 investors including Founders Fund and Blackbird.