Senior Product Marketing Manager, Enterprise AI

The role

You will be the end-to-end product marketing owner for the Handshake AI Enterprise business. You will translate technical work into positioning and arm sales with assets to grow enterprise relationships.

What you will do

• Partner with Product and Sales leadership to shape long-term product and GTM strategy.
• Codify frameworks, launch templates, and messaging systems.
• Build end-to-end positioning, messaging, and competitive strategy.
• Create content and thought leadership pieces for external awareness.
• Promote content across the website, social, and other channels.
• Build sales enablement assets such as battlecards, pitch decks, and use case examples.
• Prioritize enterprise use cases and industries based on market and customer insight.
• Collaborate with the field marketing team on enterprise-specific events.

Required qualifications

• 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline
• Strong foundation in positioning, messaging, and content creation, including website and social
• A track record of 0-to-1 program building
• Ability to influence at all levels, including executives
• Strong project management skills
• Experience coordinating complex, multi-stakeholder launches
• Experience building sales enablement materials, including competitive positioning and technical demo content

Nice to have

• Experience in AI training data field
• Technical fluency, including experience partnering directly with technical stakeholders
• Experience marketing to enterprise B2B buyers — ideally in AI/ML infrastructure, data, or a related technical category, with exposure to Fortune 500 sales cycles
• Experience in demand generation, growth, partner marketing, or full-funnel marketing at a startup

Benefits

• Equity in a fast-growing company
• 401(k) match
• competitive compensation
• financial coaching
• Paid parental leave
• fertility benefits
• parental coaching
• Medical, dental, and vision
• mental health support
• $500 wellness stipend
• $2,000 learning stipend
• ongoing development

About the company

Handshake powers 25 million job seekers, 1 million+ employers, and 1,600 educational institutions. Handshake AI is an AI data business that works with frontier AI lab researchers to create evaluations and publish benchmarks.