Director, Product Marketing

The role

You will own the employer-side market narrative and category strategy for Handshake. You will lead a team of 3-4 product marketers to drive adoption and revenue through product launches and thought leadership.

What you will do

• Define and own the employer narrative and positioning
• Create and evolve the category story for the employer buyer
• Build thought leadership and content channels for CHROs and senior talent decision-makers
• Lead, coach, and grow a team of 3-4 product marketers
• Partner with Product, Sales, and Marketing leadership on launches and messaging
• Align with product marketing on the EDU side and adjacent teams

Required qualifications

• 8+ years in B2B product marketing
• Experience leading a team of product marketers
• Track record of creating or evolving a category
• Experience elevating a narrative beyond the product
• Experience marketing a marketplace or employment-related product
• Experience building executive-level content and thought leadership
• Strong cross-functional partnership with Product, Sales, and executive leadership
• Exceptional strategic storytelling and writing
• Based in the San Francisco Bay Area and able to work from our SF office

Nice to have

• HR tech or recruiting technology background
• Existing relationships with talent and HR leaders
• Experience marketing to both a supply side and a demand side of a two-sided network

Benefits

• Equity in a fast-growing company
• 401(k) match
• Competitive compensation
• Financial coaching
• Paid parental leave
• Fertility benefits
• Parental coaching
• Medical, dental, and vision
• Mental health support
• $500 wellness stipend
• $2,000 learning stipend
• Ongoing development

About the company

Handshake is the career network for the AI economy. It serves 20 million knowledge workers, 1,600 educational institutions, and 1 million employers.